Programmatic Ad spend projection for 2021

Programmatic Ad spend projection for 2021

Programmatic Ad spend projection for 2021 150 150 Fadoua Hajji

In a fast-evolving industry, key players such as publishers and media buyers must absolutely remain one step ahead in order to capitalize on future opportunities. According to this compelling Pubmatic 2020 Global digital ad trends report, half of all programmatic ad dollars in the US alone will come from video by 2021, with mobile accounting for three-quarters of the spending. Mobile video is therefore projected to remain a powerful medium that drives a significant amount of advertising growth.